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Sony Mobile Communications

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  • Client: Sony Mobile Communications
  • Event Location: Chiswick
  • Event Theme: Office Relocater

THE BRIEF

Sony Mobile Communications (SOMC) recently moved office location from Hammersmith, London to a business park located in Chiswick. With over 100 employees, they were seeking a fun and immersive event to help the team get to know their new office location. Having previously hosted a successful event for SOMC, Wildgoose were called upon to support them in providing a solution to facilitate the orientation process, which they were keen to ensure remained fun and engaging, whilst not being too disruptive to neighbouring companies in the business park.

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THE SOLUTION

Our Office Relocater challenge provided the perfect solution to help the SOMC team explore their new stomping ground! The variety of tasks, challenges and questions suited the brief perfectly. To customise the game, we added bespoke content relating to the local bars, businesses and amenities in the immediate and surrounding area. Split into teams of around 5 people, each group was encouraged to explore and unearth local hotspots, using their own Sony smartphone’s.

Example activities include:

  • ‘Get Spelling’ Challenge – teams had to use their bodies to spell out ’Sony.’ A fun task, that provided excellent photo and video opportunities and encouraged participants to communicate and work together as a team.

 

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  • PR Daaaarling – this task involved the teams locating the QVC offices, which are also situated in Chiswick Business Park. Teams were given the chance to produce and advertise their very own product – QVC style. This task was facilitated using our video feature and presented back to the groups at the end of the day, as part of an amusing wrap-up finale!
  • Sporting Trivia Task – to introduce the teams to the local gym, we placed a hotspot outside of Virgin Active. To associate the task with sport we incorporated some fun, interactive trivia questions about football, which also related to Sony’s sponsorship of the UEFA Champions League.

Our dedicated Event Managers were on hand throughout the day to offer support and guidance to teams.

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THE RESULT

Due to the versatile and interactive nature of our app, we were able to build upon the foundations of our  – Office Relocater Challenge – to create the perfect solution for this event brief within a very short lead time. Our Operations team worked closely with SOMC to incorporate key hotspots around the local area and facilitate their orientation process, providing the participants with accurate and concise geographical information; Not only did this help them to get their bearings in their new location, the event also encouraged teamwork and creativity. Helping to bring together a team of people, who, under normal circumstances are not all together at the same time.

We wanted an activity for everyone to explore the surroundings of our new office in a fun way and we needed something that applied to that specific area. Wildgoose reacted fast to our brief and managed to personalise the activity in a short timeframe. Everyone had fun and we had great feedback after the event. Thanks to the team for working very quickly and being professional throughout!

Events & PR Manager Europe - Sony Mobile Communications
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