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EventIt Case Study

  • Client: EventIt
  • Event Location: EICC Edinburgh
  • Event Theme: Exhibition Explorer

THE BRIEF:

As part of Scottish Tourism Week, EventIt’s objective was to bring people working across the events industry together, under one roof. Designed to inspire, educate and encourage networking, EventIt allows businesses to showcase their brands to some of the most innovative and exciting suppliers within Scotland’s Event Industry.

Maximillion were approached to design a delegate engagement tool for the event, encouraging guests and visitors to interact with one another whilst having fun and learning more about what exhibitors could offer.

A clear design and an easy to use format were required due to the self-run nature. Social media integration was also a requirement, to help boost the profile of the exhibition over the course of the event.

THE SOLUTION:

The perfect tool for the job was our Wildgoose Scotland app which provided a fantastic opportunity to build an engaging game from the ground up. First up was the floor plan, which was completely redesigned to incorporate exhibitor logos and make navigating around the exhibition floor as easy as possible. We then attended an exhibitor meeting to introduce the app to other attendees and encourage them to participate by supplying us with engaging content and challenges.

Once the content was supplied this was adapted and gamified then added to the game. Social media sharing was included in the app meaning participants would score bonus points for sharing images taken with automatic tagging. Prizes were announced and the game QR code along with joining instructions were sent out to registered visitors.

WHO TOOK PART:

A variety of exhibitors from Scotland’s Event Sector supplied content and registered visitors to the Exhibition took part, with the opportunity to play on the day.

THE RESULTS:

“We were delighted to work alongside Maximillion to deliver our delegate engagement Exhibition Explorer app.  Thomas was a professional, relaxed and knowledgeable project manager with a can do attitude that gave us the flexibility to build a fantastic and tailor made experience.  I’d happily recommend their services and look forward to working with them again.”

John McClarey, EventIt

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