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Leap Case Study

  • Event Location: Milton Keynes
  • Event Theme: Bespoke

BRIEF

Leap is one of 45 County Sports Partnerships (CSP’s) nationwide. A not for profit organisation, whose aim is to get 50,000 people more active for life throughout Buckinghamshire and Milton Keynes by 2018. Leap were seeking an innovative and creative way to help people get more active and approached Wildgoose, with a brief, at the end of summer 2016.

They were seeking an interactive activity to help get families out and about, walking and taking part in physical exercise, whilst making use of Campbell Park, in the heart of the city and the surrounding Redways. On the back of the Pokemon Go craze and the success of the Milton Keynes Beat The Street initiative, Leap were looking for a cost effective technology solution to help engage local families, communities and schools in the area as a means to promote physical activity,

 

THE SOLUTION

Leap worked closely with our creative project managers and came up with inspiring and engaging game content, which utilised our innovative GPS technology. Themed around Halloween, fun tasks and challenges based on famous films, gave the game a ‘spooky’ twist. And key facts and trivia about the park were added to the game incorporating questions about Campbell Park’s formal gardens, water features, sculptures and artworks.

As part of Leap’s promotional activity they targeted three local primary schools to discuss ways to help generate interest among this target audience and their families. Each school agreed for them to be included as part of their regular communications to parents, as well as distributing flyers in children’s book bags. One school invited Leap to present at one of their weekly assemblies, which meant that they could promote and explain the challenge directly to the children and teachers.

Participants were required to walk around Campbell Park and along the Redways in order to activate tasks, questions and challenges, which were triggered via GPS on the app. The game route covered approximately three miles, and so provided a great way to get people active whilst engaged, with some fun and informative content along the way. School teams had plenty to compete for with a £400 physical education voucher up for grabs! As well as this, the highest scoring individual team were in the running to win a £100 Amazon voucher.

THE RESULT

This unique event proved successful across all areas. As part of the research exercise around this initiative, Leap included a selection of ‘survey’ questions at the start of the game, to understand the demographic of the people and families taking part, Conscious not to ruin gameplay, survey questions were limited to five or six. The questions were an essential part of the project for Leap, providing them with insightful information about the participants, to measure engagement and enabling them to follow up with relevant, targeted communication. The feedback from the survey was positive, with participants stating they used the Redways more often and physical activity rates had improved.

The mobile adventures app with the support of the team at Wildgoose provided us with a simple to use, flexible and affordable tool to engage residents in a fun family activity. The innovative solution captured the interest of our public health and transport team colleagues who have invested in a number of games across Buckinghamshire and Milton Keynes.

Chris Gregory - Senior Sport & Physical Activity Development Manager
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