NYC Brand Activation Event invites couples to ‘Race For The Ring’

February 14, 2017

Paris Stevens

February 2017

Come April 8 2017, New York’s Downtown Manhattan will see hopeful couples, armed with their smartphones pre-loaded with an area map completing a series of tasks and challenges triggered via GPS and image recognition, on a quest to claim the highly sought after prize – a 5,000 diamond ring from London Jewelers.

To celebrate the opening of London Jewelers’ new store in the heart of Manhattan, and powered by Wilgoose’s app technology, couples who have been selected following an online application will compete in the Race For The Ring event. Starting at London Jewellers’ NYC store inside The Oculus Westfield World Trade Center, each pair will need to navigate around the area, visiting pre-defined ‘hotspots’.

Sponsored by a range of NYC based Wedding vendors, the hotspots will reveal a question or challenge to complete, including a range of inspired photo and video tasks, with the promise of bonus points to those competitors who share this content and tag the vendor using the Wildgoose integrated social media sharing functionality. For more information about sponsorship opportunities CLICK HERE…

To learn more about the event and TO ENTER CLICK HERE

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