Case Studies

A Leading Car Manufacturer Case Study

THE BRIEF:

A Leading Car Manufacturer was holding a weekend event, in which two parts of the company were coming together and numerous cars were being launched at a private, undisclosed location in France. As part of their event, the client wanted a fun activity which incorporated both ‘innovation and technology’ reflecting their company values. They were looking for something unique, that no one had ever done before and Wildgoose were able to offer the perfect solution.

THE SOLUTION:

With our unique and innovative technology, creative input and flexible outlook, we were able to create a bespoke event demonstrating that we are able to deliver an event anywhere in the world tailored to very specific requirements. The event was for 250 people but the client wanted large teams of 15+ people in each team. In order to achieve a high level of individual engagement, we normally recommend 5-7 people per team. Due to their request for larger teams, we decided to provide each team with two tablets, with two different treasure hunts but in exactly the same location. This worked extremely well and met the clients’ brief.

The client requested that the entire event was personalised to them, so in order to meet their requirements, we completely customised and tailored the app with their bespoke branding by creating a skin of the tab with their logo. We also downloaded their branded television adverts onto the app and each question was related to their company. This meant that the activity was not only fun but the teams were learning about their products.

THE RESULT:
The event was an amazing success and everyone had a fantastic time. The feedback from the client was extremely positive and they claimed that the activity was the best thing they have ever done and the highlight of the weekend!



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