The Pitch

In this creative and challenging game, teams will be required to create, market and pitch a product good enough to prove they have the business acumen and entrepreneurial skills it takes to be on the winning team.

The success of the team starts with the initial challenge of quickly identifying each other’s strengths and delegating specific roles including – project manager, marketing, finance and design. Divided into three distinct sections, teams aim to fulfil a range of business objectives in a logical order – everything from designing logos, filming adverts and creating marketing materials, to interviewing potential consumers and creating a prototype product from materials gathered during the day.

Participants won’t get off lightly during the event and will be under the scrutiny of ‘Lord Splenda’, with bonus business challenges available throughout, enabling the teams to score extra points and invest points in other teams’ companies. Finally, the teams at the top of the scoreboard will be invited to pitch their product to their peers. The group then use the technology within the app to vote for their favourite team in an exciting and tense finale!