Corporate team building costs vary widely because so much depends on format (virtual, indoor or outdoor GPS), hosting tier, group size, and how much custom branding or content you want. At Wildgoose, the activity itself starts at $15 per person, and hosting and customization are charged on top of that rather than folded into it. If a supplier won’t give you a number without a call, that’s usually because their pricing depends on variables they haven’t told you about yet — this guide sets out what those variables actually are, and what each one adds.
Why don’t more team building suppliers publish their prices?
Most suppliers in this market work on an inquiry-led model: you submit a brief, wait for a call, then receive a quote. That’s not necessarily a red flag, but it does mean you can’t compare options quickly, and it puts the burden of research on the organizer rather than the supplier. Publishing a clear starting price doesn’t remove complexity from a quote, it just means you’re not spending a phone call to find out whether a supplier is even in your budget.
What actually drives the cost of a team building activity?
Four variables account for most of the difference between a low-cost virtual activity and a premium, fully bespoke one:
Format. Virtual experiences (run through an app alongside a video call) are the cheapest, because there’s no venue, travel or physical kit involved — at Wildgoose they start at $15 per person. Indoor, in-person experiences using app-based game screens are priced the same way. Outdoor GPS-based experiences, which map real-world locations across a city or venue, are $20 per person, and suit larger groups and bigger occasions.
Hosting tier. A self-managed activity, where your team runs the session themselves using a step-by-step guide, is the lowest-cost option: the per-person rate and nothing else, so a 120-minute in-person GPS activity for 100 people works out at $20 per person. A remote host, who briefs the group over video and manages the scoreboard from afar, is a $300 fee for the session. Spread across those same 100 people, that’s about $23 per person. If you’d like a host at your venue to brief the room and run a live wrap-up, ask us about an Onsite Host and we’ll price it for your date and location. Because host fees are per session rather than per head, they cost far more per person on a small group than a large one.
Group size. Per-head pricing therefore falls as group size rises, since the fixed costs (hosting, setup) are spread across more people. A single Wildgoose virtual session takes up to 300 people, and bigger groups play across several sessions, either at the same time or back to back. In person, it’s up to 750 people. If you’re planning something bigger, talk to our events team.
Customization. An off-the-shelf activity costs the least. Adding your own branding (logo, colors) is a fixed add-on rather than a per-head cost — at Wildgoose this is $125. Injecting custom questions into an existing template is a step up again ($250 for up to 8 questions). A fully bespoke experience, built around your specific venue with custom questions, challenges and location triggers, is the most expensive option because it’s built from scratch rather than adapted from a template, and is quoted individually. Like the smaller customization options, it’s charged on top of the per-person activity cost rather than replacing it, so budget for both.
Is a cheaper option actually worse?
Not necessarily. A self-managed virtual activity at the lower end of the price range can be just as engaging as an expensive onsite one, if the format suits your group. The right question isn’t “what’s the cheapest option” or “what’s the most premium option” but “what level of hosting and customization does this specific team, occasion and budget actually need.” A 30-minute virtual energizer for a Monday all-hands doesn’t need the same investment as a 120-minute outdoor treasure hunt closing out an annual conference.
What should you ask a supplier if they won’t give you a price upfront?
Ask for a price range tied to format and group size before you book a call, not after. A supplier who can say “a self-managed virtual activity for 20 people starts at $X” without needing details about your specific occasion is one whose pricing structure is genuinely simple. If every answer is “it depends, let’s schedule a call,” that’s not automatically a problem, but it will cost you more time to compare against alternatives.
Wildgoose publishes per-participant pricing on every activity page, with an instant online calculator for your exact group size, format and hosting tier, activities bookable with as little as 24 hours’ notice, and no hidden fees. Prices exclude sales tax. Get in touch with the Wildgoose team.
